Menuju Identitas Digital Tunggal Untuk Organisasi Temporer: Tinjauan Sistematis Terhadap Integritas Data dan Perlindungan Pendapatan pada Acara Skala Besar
DOI:
https://doi.org/10.59188/jurnalsostech.v6i2.32736Keywords:
Organisasi Temporer, Integritas Data, Perlindungan Pendapatan, Sistem Informasi Manajemen Proyek, Identitas Digital TunggalAbstract
Organisasi temporer, seperti festival musik skala besar, beroperasi di bawah kondisi ekstrem yang ditandai dengan tenggat waktu yang tidak dapat diubah (immovable deadlines), generasi data berkecepatan tinggi, dan paparan risiko finansial yang signifikan. Meskipun digitalisasi tiket telah diterapkan, banyak acara masih menghadapi masalah "silo data" dan fragmentasi sistem informasi yang memicu kebocoran pendapatan serta profil audiens yang tidak akurat. Penelitian ini bertujuan untuk menginvestigasi implementasi Sistem Informasi Manajemen Proyek (SIMP) dan arsitektur data terpusat dalam meningkatkan integritas data dan perlindungan pendapatan pada organisasi temporer skala besar, dengan studi kasus pada festival musik Soundsfest 2025 Jakarta. Menggunakan pendekatan studi kasus deskriptif, penelitian ini menganalisis integrasi panduan PMBOK Edisi ke-7, siklus PDCA, dan arsitektur "Hub-and-Spoke". Data dikumpulkan dari laporan keuangan, log sistem, dan audit operasional yang melibatkan 59.000 pengunjung. Hasil menunjukkan implementasi kontrol akses RFID dan basis data terpusat berhasil mencegah duplikasi tiket dan memungkinkan pemantauan arus pengunjung real-time. Sistem ini mentransformasi model bisnis dari ketergantungan tiket menjadi ekosistem sponsor berbasis data, terbukti dari surplus pendapatan sponsor 250% (Rp7,05 miliar). Namun, fase evaluasi mengungkap celah data: 74% pengunjung non-transaksional (tamu undangan) belum terdigitalisasi, menjadi titik buta kritis. Penelitian ini menyimpulkan bahwa bagi organisasi temporer dengan kecepatan tinggi, Sistem Informasi berfungsi sebagai aset strategis utama untuk mitigasi risiko dan monetisasi data. Untuk memastikan integritas data absolut, penelitian ini mengusulkan kebijakan Identitas Digital Tunggal (Single Digital Identity), yang mewajibkan seluruh partisipan—termasuk tamu non-berbayar—untuk terintegrasi ke dalam ekosistem digital tunggal guna menghilangkan diskrepansi data dan memaksimalkan nilai strategis.
References
Bakker, R. M., DeFillippi, R. J., Schwab, A., & Sydow, J. (2016). Temporary organizing: Promises, processes, problems. Organization Studies, 37(12), 1703–1719.
Fernandes, G., & Gupta, R. (2022). The challenge of ‘data silos’ and ad-hoc IT in agile project management. Journal of Information Systems Management, 39(4), 310-325.
Hofmann, E., & Woods, J. (2021). Digital Transformation in Event Management: Risk and Revenue Integrity. Routledge.
Jani & Han. (2023). Definisi risiko dalam konteks festival musik dan penggunaan Matriks Probabilitas/Dampak (P-I Matrix) untuk memfokuskan sumber daya.
Jones, C. A., Smith, T. M., & Johnson, L. (2020). Risk Management in the Creative Industries: From Concerts to Festivals. Elsevier.
Kerzner, H. (2022). Project management: A systems approach to planning, scheduling, and controlling (13th ed.). John Wiley & Sons.
Laudon, K. C., & Laudon, J. P. (2021). Management Information Systems: Managing the Digital Firm (17th ed.). Pearson.
Lundin, R. A., & Söderholm, A. (2015). A theory of the temporary organization. Scandinavian Journal of Management, 11(4), 437–455.
Marr, B. (2019). Artificial Intelligence in Practice: How 50 Successful Companies Used AI and Machine Learning to Solve Problems. Wiley.
Moen, R. D., & Norman, C. L. (2010). Circling back: Clearing up myths about the Deming cycle and PDCA cycle. Quality Progress, 43(11), 22–28.
Müller, R. (2017). Project Governance (2nd ed.). Gower Publishing.
Nanda, A., Xu, Y., & Zhang, F. (2021). How can the entertainment industry survive the next pandemic? The role of digital transformation. Journal of Business Research, 127, 193–202.
Project Management Institute. (2021). A guide to the project management body of knowledge (PMBOK guide) (7th ed.). Project Management Institute.
Raj, R., Walters, P., & Rashid, T. (2017). Events Management: Principles and Practice (3rd ed.). SAGE Publications.
Reis, et al. (2022). Referensi mengenai fokus pada kepatuhan terhadap standar operasional (Process Compliance) pada fase eksekusi.
Rowley, J. (2022). Data Strategy in the Creative Industries: Managing Audience Insights. Palgrave Macmillan.
Sivarajah, U., Kamal, M. M., Irani, Z., & Weerakkody, V. (2017). Critical analysis of Big Data challenges and analytical methods. Journal of Business Research, 70, 263–286.
Smith, S., & Anderson, J. (2021). Digital identity and the future of event access control. International Journal of Event and Festival Management, 12(3), 345–360.
Still, G. K. (2014). Introduction to Crowd Science. CRC Press.
Sullivan, D. P., & Kim, Y. (2022). Digital identity management in the hospitality and events industry. Journal of Hospitality and Tourism Technology, 13(2), 215–230.
Venkatesh, V. G., Zhang, A., Luthra, S., & Dubey, R. (2020). Barriers to RFID adoption in the event management industry: An empirical investigation. International Journal of Information Management, 51, 102040.
Yin, R. K. (2018). Case Study Research and Applications: Design and Methods (6th ed.). SAGE Publications.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Farhan Alif Budianto, Muharman Lubis, Iqbal Yulizar Mukti, Setyo Budianto
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International (CC-BY-SA). that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
