Eefects of Product Quality, Service Quality, Price, Familiarity, Reputation, And Application Quality On Shopee Users’ Purchase Intention

Authors

  • Haliza Rahma Alifia Faculty of Business and Economics, Universitas Islam Indonesia
  • Arif Hartono Faculty of Business and Economics, Universitas Islam Indonesia

DOI:

https://doi.org/10.36418/jurnalsostech.v2i6.352

Keywords:

Product Quality, Service Quality, Price, Familiarity, Reputation, Application Quality, Purchase Intention

Abstract

This study examines the influence of product quality, service quality, price, familiarity, reputation, and application quality on purchase intention by going through Shopee e-commerce to evoke consumers buying interest. Sampling techniques conducted in this study are non-probability purposive sampling by the criteria of respondents were an active student of UII and have shopped at Shopee. The data were collected by using questionnaire based on Likert scale. The total samples obtained in this study were 217 respondents. The data were then analyzed by using Structural Equation Modeling analysis and calculated by using AMOS software. The final results of this study found that positive and significant influence of the product quality, price, familiarity, reputation, and application quality on purchase intention. However, service quality does not have positive effect on purchase intention.

Downloads

Published

2022-06-15

How to Cite

Alifia, H. R., & Hartono, A. (2022). Eefects of Product Quality, Service Quality, Price, Familiarity, Reputation, And Application Quality On Shopee Users’ Purchase Intention. Jurnal Sosial Teknologi, 2(6), 567–573. https://doi.org/10.36418/jurnalsostech.v2i6.352

Issue

Vol. 2 No. 6 (2022): Jurnal Sosial dan Teknologi (SOSTECH)

Section

Articles

License

Copyright (c) 2022 Haliza Rahma Alifia, Arif Hartono

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International (CC-BY-SA). that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.